Cookies

What are cookies?

Cookies are small, simple text files that your computer or mobile device stores when you use our webshop. Additionally, there are also cookie-like techniques that achieve the same results.

What are the other cookie-like techniques?

Web beacons, Local and Session Storage, and SDKs are standard internet technologies that sometimes work together with cookies to allow a system to collect and transmit information. Cookies and other techniques are used in all existing online stores. By using cookies and other techniques, we ensure, for example, that:

• Surfing in the online store will become more enjoyable and easier for you;
• You do not receive or have to enter the same information every time you visit our online store;
• We can offer special features such as the wishlist or your shopping cart;
• We can measure how our online store is being used and where we can still improve it;
• We can show you ads and recommendations based on your interests;
• We can identify which device you are using when you visit us;
• We can (let) track how often an advertisement is displayed in order to better tailor the advertisements to your needs and interests, and to prevent you from seeing the same advertisement repeatedly.

Third-party cookies

Through our online store, third-party cookies are also placed. The privacy and cookie policy of the respective company applies to the use of cookies by other companies.

Which cookies do we use? In short:

Functional cookies or necessary cookies

Functional cookies ensure that our webshop functions correctly. Think, for example, of functionalities such as adding an item to your shopping cart or paying for your order.

Analytical cookies

With the help of third parties, we collect statistics on how our online store is used using analytical cookies. By measuring website usage, we can continue to improve our store for the benefit of our users.

Marketing cookies

We place marketing cookies on our webshop. Third parties may also place marketing cookies on our webshop. We also place marketing cookies on third-party websites. We may combine the information from these marketing cookies. We do this so that we can offer you the most relevant offers based on your online browsing, searching, and purchasing behavior. With these marketing cookies, we also track which advertisements you have viewed.

Functional or necessary cookies

Functional or necessary cookies ensure that the webshop functions properly. Think of:

• The remembering and saving of the items you add to your wishlist;
• Providing a notification for an unfinished order so that you do not lose the items in your shopping cart;
• Saved browser settings so you can view our web store optimally on your screen;
• The ability to save your login credentials so you don't have to enter them again every time;
• The ability to respond to messages in our online store;
• An even load on the website to ensure it remains accessible and functions optimally;
• Detecting possible abuse or potential issues in our webshop, for example by logging consecutive failed login attempts.

Analytical cookies

We use analytical cookies, with the help of third parties, to investigate shopping usage. These statistics provide us with insights into how often we are visited and where we can improve our online store. This allows us to continuously optimize the experience with our online store. Among other things, the following data is stored:

• The IP address that is anonymized;
• Technical characteristics, such as the browser you are using (such as Chrome, Safari or Firefox), the resolution of your computer screen, your language preference and the device you are using;
• From which page did you arrive at the online store;
• When and for how long you visit or use the online store;
• Whether you make use of functionalities of the webshop. For example, creating a wishlist, placing an order, or viewing previous purchases;
• Which pages you visit in our online store.

We use these cookies, for example, to:

• To keep track of the number of visitors to our online store;
• They inform you how long a visit lasts;
• To determine in which order a visitor visits the various pages of our online store.

Marketing cookies

In our online store, you will see recommendations, promotions, and advertisements from ourselves and third parties. You may also encounter our advertisements on third-party websites. To keep these recommendations, promotions, and advertisements relevant, we use cookies. These marketing cookies enable:

• we can keep track of which ads you have already seen;
• we can keep track of how often you have already seen an advertisement;
• we can prevent you from seeing the same advertisement repeatedly;
• we can track whether you click on the advertisements;
• we can track whether you place orders after seeing or clicking on an advertisement;
• we can combine your online browsing, searching, and purchasing behavior regardless of which device you are using;
• by combining these characteristics, we can estimate your advertisement interests and tailor the advertisements we show you in our online store and on third-party websites accordingly.

Advertising networks and media agencies act as intermediaries between online stores and advertisers. The marketing cookies of these parties make it possible that:

• we can show you third-party advertisements;
• our advertising partners may combine your preferences with information they collect from your visits to other websites.

For the cookies that these parties place for marketing purposes, we refer you to the statements on the websites of these parties. Because the statements may change regularly, we recommend that you regularly consult these privacy and cookie statements. The following parties place cookies and/or other techniques on our webshop:

• Adform
• Appnexus
• Criteo
• DMA Institute
• Facebook
• Google
• GroupM
• Salesforce DMP
• The Trade Desk
• Twitter

We only use marketing cookies if you have given your consent. If you do not give consent, ads will still be displayed, but they will be random ads. You can make your choice below.

Browser settings

If you do not want websites to store cookies on your computer, you can adjust your browser settings. You will then receive a warning before cookies are placed. You can also adjust your settings to have your browser reject all cookies or only third-party cookies. You can also delete cookies that have already been placed. Please note that you must adjust the settings separately for each browser on each device you use. We would like to inform you that if you choose not to use cookies, we unfortunately cannot guarantee that our online store will function properly. Some features of the online store may be lost or certain pages may even become inaccessible. Furthermore, rejecting cookies does not mean that you will no longer see advertisements. The ads will simply no longer be tailored to your interests and may be repeated more frequently. How you can adjust your settings varies by browser. Click on one of the links below to directly access the guide for your browser or consult the help function of your browser if needed.

• Chrome
• Safari
• Firefox
• Internet Explorer Edge

If you want to disable cookies from specific parties, you can do so via www.youronlinechoices.com.

Delete cookie history

If you have selected 'refuse marketing cookies' above, these cookies will no longer be placed from that moment on. If you also want to delete your cookie history, you can do so for the different browsers in the following way.

Deleting cookies in Chrome:

• Click on the 3 dots, top right. Click on History > History > Clear browsing data.
• In the 'Clear browsing data' menu, you have the option at the top to clear browsing data from the first use up to and including just the last hour. Below that, you choose which items you want to clear. Be sure to check 'Cookies and other site data and plug-in data'.
• Press the 'Clear browsing data' button.

Deleting cookies in Safari:

• Open Safari and go to Safari > Preferences > Privacy > Remove stored cookies and data > Manage Website Data > Remove All.

Deleting cookies in Firefox:

• Click on the 3 little lines in the top right corner, click on Options > Privacy > Delete individual cookies.
• Click on 'Delete all'.

Deleting cookies in Microsoft Edge:

• Click on the 3 dots in the top right corner > Settings. Below 'Clear browsing data', click on the option 'Choose what to clear'.
• Select the cookies (preselected) > Press the 'Clear' button.

Delete cookies in Internet Explorer:

• Click on the gear icon in the top right > choose Internet Options > General tab. Click on 'Delete' under 'Browsing history'.
• If you do not want to delete everything, then at least check 'Cookies and Website Data' and click on 'Remove'.